Management Team

President and Chief Executive Officer

Dr. Henry Herrera
Dr. Herrera is the President and Chief Executive Office of the Center for Popular Research, Education and Policy. Dr. Herrera has over 10 years of community building experience. Prior to founding C-PREP, Dr. Herrera was a founding member and served as the Planner and Development Specialist for the NorthEast Neighborhood Alliance, a community based organization in inner city Rochester. In this position, Dr. Herrera served as project director for Greater Rochester Urban Bounty, an urban agriculture and regional food system development project that received a $1M grant from the W.K. Kellogg Foundation. Dr. Herrera was an Associate Professor of Clinical Psychiatry and Clinical Medicine at the University of Rochester. Dr. Herrera was a Kellogg National Fellow from 1985-1988 and Robert Wood Johnson Clinical Scholar at Johns Hopkins School of Hygiene and Public Health from 1974-1976. Dr. Herrera has a BA in English from the University of California, Berkeley and is an MD from Creighton Medical School.


Cindy Mark
Cindy Mark serves as the administrator of a large non-profit organization in Rochester. She has extensive experience in organizational management, including marketing, fundraising and development, budgeting, contract development, contract management, purchasing, and reporting. In addition, she experience with personnel management, event planning, event management and a full range of administrative skills to provide general and administrative support.


James Maddison
Mr. Maddison is a consultant for C-PREP. In addition, Mr. Maddison is a Grant Writer for the Rochester City School District. Mr. Maddison has a BA in Psychology from Hartwick College, a masterís degree in education from the University of Pennsylvania, and is on dissertation status for a doctorate in education from the University of Rochesterís Warner Graduate School of Education.

With C-PREP, Mr. Maddison has been involved primarily with research projects, assisting with the design, administration and analysis of surveys, and synthesizing the data from multiple sources in mixed-method studies into writing reports with practical significance.

Chris Paterson
For over 15 years, Mr. Paterson has worked in a variety of capacities to nurture a shared understanding and commitment to improving the health and well-being of people, their communities and the places they love. Both as a consultant to and leader within government and non-profit organizations, he has embraced the challenge of building stronger, more authentic relationships - among people, across organizations, and with the land - so that we can work together to realize our shared higher aspirations.

Mr. Paterson has facilitated, trained and engaged with thousands of participants in the use of collaborative assessment, measurement and planning processes. Through his work and writing, he continues to focus on using measurement processes as catalysts for dialogue, collective reflection and learning, community-building, empowerment and, ultimately, organizational and community transformation. His clients have included national organizations (e.g., National Civic League, National Association of City and County Health Officials, Community-Campus Partnerships for Health); dozens of local, state and federal agencies; and a wide variety of community-based organizations and coalitions such as Friends of Maine Mountain Heritage Network, Lancaster United Way - Success By Six, Sierra Community Council's Health and Wellness Alliance, Yampa Valley Partners, Santa Monica Sustainable City Program. Mr. Paterson was a co-founder of the Community Indicators Consortium and a founding member of the International Sustainability Indicators Network.

C-PREP provides management services for the New York Sustainable Agriculture Working Group
Monroe Community College asked C-PREP to evaluate the effectiveness of their Collegiate Science and Technology Entry Program